I would like to introduce you to Country Lane Trade Canada. We are a seller of consumer products which are equal or better than the national brands. Our products are made by the same manufacturer of the leading National Brands and are of equivalent or better quality.  We have developed personal product lines for large commercial chains all over the world.. Our products are superior quality products and at substantial lower cost than National Brands.

Most retail products are available such as

Our wide variety of products can be custom labeled in any language with your own design, to develop a new brand identity or adapted to suit your retail brand or custom tailored to create a new National Brand.

Exclusive territories and trading restrictions may be established as a middle man, distributor or buy directly for large retail chains. Establishing own Brand identity at lower costs will provide long term profits.

Country Lane's Strength comes from our strong relationship with the manufacturer and our large quantity of products purchased which benefits you our customer.

Store brands now account for one of every five items sold every day in U.S. supermarkets, drug chains and mass merchandisers. They represent a $43.3-billion segment   of the retailing business that is achieving new levels of growth every year.
 

For American consumers, store brands are brands like any other brands. In a recent Gallup study, 75% of consumers defined store brands as "brands" and ascribed to them the same degree of positive product qualities and characteristics - such as guarantee of satisfaction, packaging, value, taste and performance - that they attribute to national brands. Moreover, according to Gallup, more than 90% of all consumers polled were familiar with store brands, and 83% said that they purchase these products on a regular basis.

Store brands are important to retailers, too. Throughout the U.S., retailers use store brands to increase business as well as to win loyalty of customers. Whether a store brand carries its own retail name or is part of a wholesaler's private label program, store brands give retailers a way to differentiate themselves from the competition.

Store brands serve to enhance the retailer's image and help cement its relationship with consumers. Retailers know that consumers can buy a national brand anywhere, but they can only buy their store brands at their store.
 

What are store brand products?

Store brand products encompass all merchandise sold under a retail store's private label. That label can be the store's own name or a name created exclusively by that store. In some cases, a store may belong to a wholesale buying group that owns labels which are available to the members of the group.  These wholesale owned labels are referred to as controlled labels.
 

What products are sold as store brands?

Major supermarkets, drug and discount store chains can offer consumers as a store brand almost any product that is manufactured and mass merchandised. Food, drug and discount store brands cover full lines of canned, frozen and dry foods, snacks, ethnic specialties, pet foods, health and beauty aids, over-the-counterdrugs, cosmetics, household and laundry products, lawn and garden chemicals, paints and hardware, auto aftercare, stationery, and house wares.

What are the advantages of store brands?

For the consumer, store brands represents the choice and opportunity to regularly purchase quality food and non-food products at savings compared to national brands, without resorting to coupons or promotional pricing. Store brands consist of the same or comparable ingredients as the national brands and because the store's name or symbol is on the package, the consumer is assured that the product is manufactured to the store's quality standards and specifications.

Who makes store brands?

Manufacturers of store brand products fall into four classifications:

• Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands
• Small, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands
• Major retail and wholesale chains that own their own manufacturing facilities and provide store brand products for themselves

Regional brand manufacturers that produce private label products for specific markets


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Should you wish to become a distributor for your Country or Service area, please contact us with the following information and one of our agents will respond to your request as soon as possible.
 

• Company Profile (Current Sales, Current Product offering, Distribution and Channel Structure, etc.)
• Service Area (Country(s) and Language(s) preference)
• Products of Interest
• Contact person and title
• Potential or Current Customers (Types of Clients e.g.. -  Grocery, Drug Store, Wholesale etc.)
• Phone, Fax, Email, Web Page and Address